MY Bharat Mobilises Over 2.11 Lakh Participants Across 36 States and UTs During Sixth Week of Nasha Mukt Yuva Abhiyan
On 26 October 2026, MY Bharat reported the sixth week of its Nasha Mukt Yuva for Viksit Bharat campaign, titled “MY Bharat Mobilises Over 2.11 Lakh Participants Across 36 States an
Why in news
On 26 October 2026, MY Bharat reported the sixth week of its Nasha Mukt Yuva for Viksit Bharat campaign, titled “MY Bharat Mobilises Over 2.11 Lakh Participants Across 36 States and UTs During Sixth Week of Nasha Mukt Yuva Abhiyan.” The release highlights youth mobilisation as a preventive response to substance abuse.
Static anchor
Substance-abuse prevention is a public-health and social-policy approach that seeks to reduce initiation and harmful use through awareness, healthy alternatives, community support and early intervention. In this context, MY Bharat uses youth participation, culturally rooted activities, sports and structured local dialo
Background
- Mera Yuva Bharat (MY Bharat) is a national platform established by the Department of Youth Affairs, Ministry of Youth Affairs and Sports.[3]
- The campaign framework uses youth-led awareness, community engagement and healthy, drug-free lifestyles; official MY Bharat material describes it as a 100-week sustained campaign.[1][9]
- The release concerns the sixth week of the campaign and reports activities using cultural engagement, traditional sports and Neighbourhood Youth Parliament discussions.
Reusable anchors
Awaiting a reviewed note.
Official facts
MY Bharat Mobilises Over 2.11 Lakh Participants Across 36 States and UTs During Sixth Week of Nasha Mukt Yuva Abhiyan
Analysis — not an official claim
Awaiting a reviewed note.
India implications
- It illustrates a preventive, participatory approach to a public-health and social issue affecting young people and communities.
- Partnerships among government, youth networks, community institutions and civil-society organisations can widen outreach, but coordination and outcome measurement are necessary.
- Effective implementation should connect awareness with counselling, rehabilitation, family support and appropriate enforcement; the supplied record does not provide details of these services.
Way forward
- Pair awareness activities with accessible, confidential counselling, treatment, rehabilitation and referral systems.
- Track outcomes beyond attendance and pledges, including repeat engagement, referrals, service access and independently assessed behavioural change.
- Use culturally resonant communication without stigma, exclusion or moral stereotyping.
- Strengthen coordination among MY Bharat, schools, families, health services, local administration, civil society and community organisations.
Prelims traps
Awaiting a reviewed note.
Mains practice
Discuss how youth-led community mobilisation can contribute to preventing substance abuse in India. Examine the limits of awareness-centric approaches and suggest complementary measures.
Use in an answer
Use as an illustration of participatory governance, youth-led social mobilisation, preventive public health, community engagement and the need to distinguish output metrics from outcome evidence.
Recall card
MY Bharat’s sixth-week Nasha Mukt Yuva effort mobilised over 2.11 lakh participants across 36 States and UTs. It used cultural activities, traditional sports and Neighbourhood Youth Parliament to promote drug-free lifestyles. For UPSC analysis, distinguish participation and pledges from verified behavioural or treatment outcomes.